best practice ist nicht immer die richtige antwort

Why Best Practice is not always the right answer

Last week the fire department was with us. Or rather in the neighborhood. The reason was a faulty fire alarm. Already in the night, at 3.00 o'clock this went off. If you don't know a fire alarm very well, it is difficult to find out if it is an alarm clock in your own house, an alarm system of a car or house or even a fire alarm.

pawel czerwinski 0VR5DOVnVEA unsplash 1 scaled

The Nokia case

The Nokia case shows with many examples what led to the fact that the former world market leader is no longer where it once was. We investigated what could have been better.

andre daus case study kostspielige frage scaled

A costly question was not even asked

The food company manager heard about two lonely older men who had developed a production method for excellent orange flavor in a makeshift laboratory. At first glance, this may sound banal, but the orange aroma is complicated to produce and, in a baking mix, makes the difference between an average and an excellent product.

wie unwahrscheinlich kann das schon sein annahmen

How unlikely could that be?

Martin worked in the Foreign Service for fifteen years. He had come a long way. Promotions came as quickly as the system allowed. When he was stationed in a Southeast Asian metropolis, five high-ranking ministry officials announced their visit for the next few months. Numerous meetings and social events were planned for the occasion, and Martin suggested that the visitors have lunch at his home.


André Daus Red Teaming
Lokomotivstr. 28
50733 Koeln

T: +49 (221) 16 53 18-0

Are you interested in working together?

Are you facing a big challenge, or do you want to learn more details about Red Teaming and how it can help you? Let us talk about it without obligation. Pick a date. I look forward to the exchange.