What does “era” actually mean? Can you define it? Most people can’t – yet they use it constantly. “The new era of web development.” “The new era of marketing.” “The new era of e-commerce.”
When did every minor update become an “era”? When did every feature become a “game-changer”? And what happens when we normalize using words we can’t define to describe changes we can’t articulate?
This episode challenges the meaningless marketing language that’s infected our communication. From AI-generated buzzwords to the accountability gap they create, we examine why precision matters and what we lose when everyone is talking but nobody is saying anything.
If you’ve ever rolled your eyes at “revolutionary” or “transformative,” this one’s for you. Time to think critically about the language we accept and the language we use.
